Let me show you step-by-step...

How I Started A Million-Dollar Information Product Empire From My Kitchen Table!

FREE Step-By-Step Guide!

Before we dive into the golden nuggets of this post and the step-by-step action steps, let me explain real quick why I wrote this post.

Yes, my main goal is to help you start your own information product empire, but also sell you on my exclusive done-for-you information based business where I'll be creating an entire information product business for you.

Fact is, most people won't take action even if you give them a million-dollar action plan to follow like the one below. Knowing this I decided to take action and actually build this entire business for my clients.

This is a very long post. Not the usual crap you are used to. It took me 5 days to write this post, and it can literally change your life.

Don't underestimate the content of this post because it's free, because let's face it...

Others Would Charge Thousands For
This Step-By-Step Action Plan!

I'm going to share with you some life changing principles in this post, so if you don't have time to read it right now, bookmark this page and get back to it when you're on your desktop, and you have 30-60 minutes to invest in yourself, and your business.

All I'm asking in return is that if you like this post, hit the thanks button below when you get there. You can comment as well if you feel like it 🙂

Also, right now I'm running a special offer for warriors, so you can outsource this entire process and have me build your entire info business for you.

I would be happy to hear from you, and help you get your online business off the ground. So... hit me up with a PM, or Skype and ask about my done-for-you program.

And now, sit tight, grab a cup of coffee, and turn off all the distraction that may come up as you read this post.

It really has the potential to make you millions of dollars, and if that's not enough to convince you to read it carefully, than it's probably now for you anyway.

Okay, here goes...

First, Let Me Explain Why An Info Product
Business Is The Ultimate Business Model...

These days, if you want to REALLY take advantage of the profits available in the information product market then you need to become a product owner.

Yep - there IS a lot of money you can make as an affiliate selling other people's info products, but if you look at most successful marketers then you'll see that the REAL success comes from being able to sell your own products.

There are several reasons for this, but the one that I like the most is the fact that ...

As A Product Owner You Can Let Other
People Do The Hard Work For You!

Imagine that you've created your own training course.

It's a series of PDF reports and you sell it for $17.

But you've also got your own affiliate scheme, and you have an army of 200+ affiliates all selling your product.

As an affiliate you have to work hard to get the sales, but as a product owner you can let YOUR affiliates do the hard work and generate the sales for you.

Imagine that out of those 200 affiliates, 50 of them are active and sell at least 20 copies each.

That means that your affiliate sales army has sold 1000 copies of your course, which equals $17,000 in revenue.

If you were paying your affiliates 50% then you $8,500 of this money goes to affiliates and the other $8,500 is yours to keep.

And best of all?

As A Product Owner You Can Let Other
People Do The Hard Work For You!

There are other benefits of being a product owner too…

Having your own products gives you instant credibility as an expert in your niche.

And with credibility comes sales. So – you might sell more as an affiliate too just because you’re a product owner!

As you can see, you NEED to create your own products if you’re completely serious about and dedicated to your online business.

Tell me how many successful internet marketers you see out there who DON’T have their own products?

Not very many at all – and the reason for that is that creating and selling your own information products can make you a LOT of money!

That's where the BIG MONEY is, and luckily for you, you haven't missed the train just yet, because...

This Is The Best Time In History To Start
Your Own Information Based Business!

Let me repeat that once again...

Right now is the best time in history to build your own information based business.

Today we live in an incredibly lucky world.

It is an age where anyone with a computer and an internet connection can create a business and start selling products to people all around the world in next to no time.

I also believe that the information product business is the best business you can be in, online or offline!

Let me quickly explain why…

The Profits Margins With Information
Products Are Incredibly High

Think of a ‘traditional’ business with physical products and then compare that to an information selling business.

Let's take an eCommerce business as an example. I'm sure you've seen the frenzy going over ecom right now, people posting insane numbers in screenshots in the groups and all that...

Did you know that in ecom you only get to keep 20% of every product you sell? Yes, the profit margins are that low.

With an info product you get to keep 100% of the profits in your pocket! You only share your profits with affiliates who are driving effortless sales and putting even more money in your pocket, so why not?

Plus, if you are selling digital downloads then your only costs are things such as web hosting and your autoresponder account, plus money that you put into developing the information product in the first place, and a little for advertising.

Once it’s all up and running most of the rest is profit.

There is no stock to buy in or expensive premises to rent. It’s the perfect business model.

An Information Business Can Be Fully
Automated - 100% Hands Free

Once your information product is created, people can place orders on your website and buy from you even while you sleep!

When it's night in your country, it's morning in other countries, so sales just keep rolling-in all the time, 24 hours a day 7 days a week.

That's what leverage is all about. The money lands in your account and the product is delivered to your customer... All without you having to lift a finger?

Of course there is a lot of work involved in first setting it up but after that it’s ideal. It's a set & forget business that keeps generating passive profits every single day, even if you take a vacation!

Information Products Are
Absolutely HOT Right Now!

People are looking for information all the time.

It is the reason why we surf the internet and information is all around us, everywhere you look.

Why are you here right now reading this? Information.

Have you ever purchased an information product online? A PDF guide? A series of videos?

Chances are that you did. Isn't that the best proof you can have that people actually will pay for an info product?

And even though you have proof right in-front of your eyes, you might still be skeptical and ask yourself why would someone pay me for information that's available for free on the web right?

Well, let me tell you exactly why...

Many information products contain info that is readily available online – what people are paying for is the fact that somebody has compiled together all the useful information, (hopefully) got rid of the crap and put it all into one neat, organized product.

The Different Types of Information
Products You Can Create & Sell...

There are a few different types of information product that you could create, so now let’s discuss the advantages and disadvantages of each one so that you can decide which one is right for you…

Digital Downloadable eBook Products

An eBook can be a simple PDF document (such as the one you’re reading right now) or formatted for a specific device (e.g. Amazon Kindle).

If you’re a good writer or you enjoy writing then creating an eBook could be a good option for you.

Some people are uncomfortable creating an audio or video product, in this case an eBook might be the right choice for you.

Disadvantages?

Writing an eBook or even a report can be a slow process. Consider that writing an eBook is likely to take you several weeks at least, or more likely a few months.

The other major disadvantage of eBooks is that they tend to have a low perceived value.

Many people automatically associate an eBook with “cheap”, although obviously this does very much depend on the person and/or the market.

Digital Downloadable Video Courses

Video courses have become very popular in recent years. The main reasons?

They can create them faster, and they tend to have a higher perceived value…

In most cases, you can sell a video product for double the price you would charge for an eBook product, and that's what you should aim at.

All you have to do is make some Powerpoint slides, talk over the whole thing for an hour or two, and record it using screen capture software.

Bammm! You have an information product created in double quick time!

If you’re feeling confident then you could even record yourself speaking to the camera too.

It might be a little uncomfortable at first but it’s surprising how quickly you get used to it.

Drawbacks of this method?

The main one probably relates back to your confidence…

Some people just don’t like speaking and recording themselves – and if you’re in that category then you might struggle to come across as a confident speaker.

What The "Gurus" Won't Tell You Is That
The Big Money Is In The Back-End...

When you see a marketer selling a $7 product, chances are that he has a powerful back-end in place to increase the average customer value and make more money.

Selling a low-ticket product on the front-end and upselling your customers in the back-end is the absolute best way to explode your profits quickly, with the exact same traffic.

If your information product teaches businesses how to build an email mailing list, your upsell could be to offer those people personal training…

For example you charge $197 a month and for that you personally coach people by Skype on how to build a list.
Or if you don’t want to go down that route then your upsell could simply be more in-depth training.

The more upsells & downsells you have in your funnel then the more money you will make! It’s really that simple.

How To Come Up With Unlimited Ideas For Information
Products That Would Sell Themselves

Ok, so before you can create your own information product then you obviously need to come up with a subject and an idea.

If you’re already in a specific niche then you’ll maybe have some ideas already.

But if not then don’t panic because it’s pretty easy to come up with a whole host of ideas!

Below we’re going to talk about some of the ways you can do this – but bear in mind that there are several areas that are traditionally ‘evergreen’, and these are often well worth considering as a topic.

The hottest niches right now on affiliate platforms are the following...

- Internet Marketing
- Wealth
- Fitness
- Weight Loss
-Diabetes
- Dieting
- Self improvement
- Motivation
- Dating
- Golf

If you're just getting started, I would recommend that you start with the internet marketing niche. Once you get familiar with this niche you can start tapping other million-dollar niches.

Selling an eBook is idea for any evergreen niche, and in the internet marketing video courses sell best.

The most important thing is to narrow down your niche and...

Think About What Problem Your
Product Could SOLVE.

So – it could be ‘How to date more women if you’re a twenty-something man with low self confidence.’

See how I made that much more specific and angled it to a specific audience and solved a specific problem?

One of the easiest ways to come up with ideas for an information product is to spy on forums in the niche.

Which questions come up the most? What are people struggling with the most? What people dislike about an existing product in the market?

Spying is a crucial part because it can help you identify niches that other marketers are not even aware of!

You just have to learn to open your eyes and ears!

Seriously – I see ideas that could be turned into information products every single day on the TV, in newspapers, magazines, on billboards, in books, on the internet whilst browsing Facebook, Twitter etc.

There are almost an unlimited amount of things that you could create an information product about – and thanks to the internet you can research and become an ‘expert’ on pretty much anything in double quick time.

Actually, I just hit on a point right there…

“But Mike, I Don’t Know Enough About Anything
To Create An Information Product”...

This is a lame excuse that I hear all the time!

And quite honestly it’s completely untrue.

Tell me right now, what defines an “expert”?

Is it somebody who knows every single thing about a particular subject?

Or is it somebody that knows more about it than somebody else?

I would definitely say the second one!

It’s impossible to know everything about something, so don’t even try.

You just have to know something that you can teach to somebody else…

Something that the other person doesn’t know!

And with access to the internet you can basically research and find out good information about something that you previously knew nothing about.

Hire A Copywriter To Write Your Sales Letter...

You might have heard the expression “a product is only as good as its sales letter” and that’s absolutely true.

The fact is that you can create the best product in the world, but if your sales letter is really CRAP then nobody is going to buy it.

In fact I would go as far as to say that your sales letter is actually MORE important than the actual product you create.

That’s not to say that you can create and palm people off with a rubbish product of course, but the point is that the sales letter needs to be good.

We’ll outline the key elements of sales pages in a moment, and remember that there are plenty of basic copywriting courses, articles and eBooks on the net to help you write your sales letter yourself.

But if doing it yourself (and doing a good job) sounds like an impossible task, consider hiring a copywriter.

Remember – a good sales letter can be the difference between your product being a big success or falling flat on its face.

So if you think you’re RUBBISH at copywriting then consider hiring someone to do it for you.

How good a job your copywriter will do depends, however, on whether you pick a quality copywriter. There are many copywriters out there – good, bad and better. And not all of them charge the same price.

You can hire a copywriter for peanuts – or you can hire one whose sales letter prices are up in the thousands.
But no matter what your budget is the most important thing is to check out their previous work…

You’ll definitely want to see examples of sales letters they’ve written before and ideally you will want testimonials from their previous clients too.

The good news is that it’s usually not too difficult to find copywriters to consider hiring.

Post your job on a site like Upwork or even the Warrior Forum and you should get people contacting you pretty quickly…

Be very specific about exactly what you’re looking for, when you need it by and how much you’re willing to spend – and then carefully evaluate all applicants before deciding on who you’re going to hire.

On A Budget? Here's How To Write Your
Own Sales Letter Quickly & Easily!

If you’ve decided you would like to tackle the job yourself then don’t fear because it might not be as hard as you first imagine.

There are also some advantages of writing the sales letter yourself too in that it will be easier to get across your own personality in the sales letter, and of course after you’ve
done it a few times then the task will become a lot easier.

The first piece of advice I would give is to look at other sales letters that are similar to the one you’re looking to write.

Have a look at a sales letter that makes you want to BUY and ask yourself ‘what is it about that sales letter that makes it so effective?’

‘What is it that appeals to me or grabs my attention?’

Once you’ve done that then you can then use that sales letter as a template for your own (or you might incorporate the ideas of several different sales letters).

You should never copy or steal the content word for word of course, but you CAN use it as a skeleton for your own sales letter and/or to use ideas or angles.

Never copy but look for ideas and inspiration.

How To Write A Killer Headline

This will be right at the top of the page and should be designed to immediately grab the readers attention.

What’s the main benefit of your product? What will buying it DO for the reader?

Think benefits rather than features of your product, and really get the attention of the reader. It should act as a ‘hook’ and draw people into reading the rest of your page.

Remember that if you can’t grab their attention immediately then most people won’t even bother reading on, let alone actually buying your product.

So – the headline is absolutely crucial.

How To Easily Write Copy That Sells

This is where you start telling people more about why you’ve created the product and what it can actually do for them.

Again, think benefits rather than features.

You’ll notice that a lot of sales letters start by outlining a problem and then gradually introduce the product as the solution.

This can be a very effective tactic.

Remember, most information products teach people how to get a particular result or solve some sort of problem, so begin by identifying with the reader.

You want to say ‘this is where you are now, but if you discover what I’m about to teach you then you can solve all of that and do this, this and this.’

Do you see what I mean?

Have Fun With It!
Humor Sells Better Than Anything Else!

Remember to be informal and chatty too. It’s quite rare that you see a very ‘serious’ formal sales letter, although that can be appropriate in certain markets.

Add in subheadings, and emphasize particularly important bits of text.

(You want to add emphasis to points that will catch your reader’s eye as he or she skims down the page – most people will never actually read all your scintillating copy.

They’ll hit just enough data to convince themselves – often all it takes is one bullet point.

(“It will set up any autoresponder for me, guaranteed? Wow, with my little-known autoresponder service that I can’t find any tutorials for, I really need that!”)

And at the end include a P.S., reminding them of your product’s biggest benefit.

How To Write Effective Bullet Points

Most sales letters will have a section of bullet points that summarize the main things people will learn from the product.

For example: “Inside you’ll discover:

· How to build a list from scratch – step-by-step.
· The one element you MUST add to your squeeze page (Hint: This can be the difference between success and failure)
· The main mistakes people make when building a list (I’ll
show you how to avoid them every time)”

Many people will ONLY read the bullet points, so this is a very important section and usually comes towards the end of the sales letter but above the main BUY button/box.

Call To Action

Make sure you tell people WHAT to do, and HOW to do it.

Don't assume they will know what to do, because they won't. Be very specific, and tell them exactly what you want them to do, and how to order.

Graphic Design That Increases Conversions

A good set of graphics and ecovers can add a lot to the impact of your sales page and make your product look both more valuable and more professional.

Unless you’re a graphics designer yourself then I would always recommend outsourcing your minisite graphics to a professional designer because there is nothing worse than a crappy set of graphics on an otherwise good sales page.

You either want to have professional graphics or no graphics at all!

Converting Visitors Into Customers Is An Art!

The only way to know how well a sales page really CONVERTS (ie. Makes people buy) is to throw some traffic at it and see what the % conversion is.

(For example, if 100 people visit your sales page and 5 of them BUY then your sales page has a conversion rate of 5%)

If you are not experienced, I would always recommend coming up with at least two different versions of your sales page and then split testing them against each other to see which one converts the best.

So, you might for example try testing two different headlines.

Set it up as a 50/50 split test (easy to do in most tracking software) where 50% of your visitors are sent to one version of the page and 50% are sent to the other.

By doing this you can try out different things, see what works and what doesn’t, and ultimately increase the conversion rate of your page.

Remember, just a 1 or 2% increase in conversions can add THOUSANDS to your bank account when you start throwing serious traffic at it.

How To Create An Info Product That
People Would Actually Pay For...

Ok, so by now you should have done your research, come up with a product idea, outlined what’s going to be in it and produced (at least a
draft) sales page.

Now it’s time to create the actual product…

OPTION #1 - OUTSOURCING

As with the sales page, a key thing to think about is whether you’re going to create the actual product yourself.

Do it yourself and you’re looking at months of hard work, and you're obviously going to have to put in more effort.

If you DO decide to outsource the creation of the actual product then there are two pieces of advice I will give…

1. Find the right person for the job

As with any project it’s important that you select the right person for the job…

So – you’ll want to thoroughly check out potential candidates before you hire them.

How many products have they created before?

Do they have any previous knowledge of the subject they’re going to be writing
about?

Ideally you’ll want to see examples of their previous works, as well as seeing testimonials from previous clients.

2. Tell your outsource worker EXACTLY what you want.

One of the biggest reasons why people are often disappointed with the work they get back from their outsource worker is that they didn’t
actually tell the other person exactly what they wanted in the first place!

People aren’t mind readers, so if you don’t tell them what you’re looking for then you’ll probably get back something that’s a little different than you were expecting.

So – if you’re outsourcing the writing of an eBook, you’ll want to give your freelancer chapter titles and an outline of the things you want them to discuss in each section, as well as how many words you want them to write as a minimum.

If possible, it’s also a good idea to provide your freelancer with examples of other products that are similar to the one they are creating for you.

It’s also an additional benefit if you choose someone who has a good knowledge of the subject area in the first place. If you’re product is about gardening, then you’ll receive back a much better product if the outsource worker has some experience and knowledge of gardening.

The other crucial thing is that you agree a fixed price and deadline before they start work. It’s common practice to pay half of the full amount upfront, with the remainder due once you’ve received the work back and you’re fully happy with it.

OPTION #2 - DIY

If you’re going to create your product yourself then here are some tips to be going along with…

If you’re going to write an eBook or report then there are several things to bear in mind:
Try to include your best information and don’t include filler sections or general “waffle.” People have short attention spans, so a short ‘to-the-point report’ is often better than a long boring report.

Make it easy to read by using a careful structure. Split your report into different sections and use subheadings and bullet points throughout.

In addition, it’s best to keep paragraphs short and use 1.5 line spacing so that your pages are easy on the eye.

Keep your report informal. In most instances people want to enjoy reading your report as well as learning something from it, so an informal “chatty” style can often work well.
Include screenshots and pictures to emphasize your points. This also helps to make your report more visually interesting and breaks up the text.

I would recommend writing your reports in OpenOffice and then exporting them to PDF from within it.

Creating Digital Courses and How To
Training Videos That Sell...

As I've mentioned earlier in this post, a video product also has a much higher perceived value and will be more useful to people in some some niches, so it’s a no-brainer really.

In general there are three main types of videos you can create:

1. Videos where you talk directly to camera
2. Screen-capture videos, where you talk over Powerpoint slides
3. Screen-capture tutorial videos, where you talk over a video of your computer.

Which one you choose will depend on exactly what type of product you’re looking to create and exactly what you feel comfortable with.

For most tutorial or training type products then options 2 or 3 will probably work best because you can demonstrate what you are saying with visuals too and then simply talk over it.

If it’s not really a tutorial or training and you’re just talking generally AND you feel confident enough then option 1 can work well too.

It’s a good idea to write a “skeleton” outline for each video – just as you would if you were writing a report.

Here’s a sample outline that I created for a client of mine for an internet marketing product.

He paid 5 figures for this product & funnel, so make sure to use this outline as a guideline for your own products, because it works.

Front-end Product: Launch Jacking Formula ($4.95)

Video #1 - Introduction & Proof
Video #2 - System Walk-through
Video #3 - Hot ClickBank Offers To Promote
Video #4 - High Converting JVZoo Offers
Video #5 - Best Muncheye Offers To Promote
Video #6 - Planning Your Launch Jacking
Video #7 - Create Professional Video Reviews
Video #8 - Uploading & Optimizing Your Videos
Video #9 - Ranking Your Videos In Rapid Speed
Video #9 - Proven Ways To Build An Authority YouTube Channel
Video #10 - Driving Free Traffic To your video
Video #11 - Advanced Video Ranking Secrets
Video #12 - Advanced Channel Authority Secrets
Video #13 - Video & Keyword Analysis System
Video #14 - Conclusion & Outro

One-Time-Offer #1: Video Production Formula ($37.00)

Video #1 - Introduction & Overview
Video #2 - Top Video Review Styles That Convert
Video #3 - The Fastest Way To Produce Review Videos
Video #4 - Call To Action & Hot Buttons To Push
Video #5 - Writing Effective Scripts For Review Videos
Video #6 - The Easy Way To Create Powerpoint Reviews
Video #7 - Legally Leverage Other People?
Video #8 - In-Depth Accelerated Video Production Walkthrough
Video #9 - Getting Likes, Comments and Engagement
Video #9 - Brand Your Videos For Maximum Effectiveness
Video #10 - The Video Profit Multiplier Secret
Video #11 - Why The Tone of Your voice Get's More Clicks
Video #12 - Adding Overlays In Your Videos
Video #13 - Annotations for More Clicks, Followers & Subscribers
Video #14 - Long Term Thinking, and How To Scale Your Business - Tools To Buy With Your First Profits
Video #15 - Wrap Up & Outro

One-Time-Offer #2: Steal Our Top Campaigns! ($47.00/Month)

MONTH #1 (3 COMMISSION VIDEOS) - MAKE MONEY ONLINE
MONTH #2 (3 COMMISSION VIDEOS) - WEIGHT LOSS
MONTH #3 (3 COMMISSION VIDEOS) - RELATIONSHIP
MONTH #4 (3 COMMISSION VIDEOS) - FITNESS
MONTH #5 (3 COMMISSION VIDEOS) - DIABETES
MONTH #6 (3 COMMISSION VIDEOS) - DATING

One-Time-Offer #3: YouTube Paid Ads Mastery ($197)

Video #1 - Introduction & Overview
Video #2 - Does This Work? You Bet!(proof)
Video #3 - The Best Ads For The Best Results
Video #4 - What Are Discover Ads, How Do They Work?
Video #5 - What Makes Discovery Ads So Effective
Video #6 - Maximum Leverage With In-Display Ads
Video #7 - Create Attention-Grabbing Video Thumbnails
Video #8 - Maximize Traffic With Keyword Research
Video #9 - ROI Driven Campaign Optimization Secrets
Video #9 - In-Display Ad Setup Part 1 (Creative & Bids)
Video #10 - In-Display Ad Setup Part 2 (Targeting)
Video #11 - Little Known Ways To Reach More People
Video #12 - Extract Positive Feedback To Grow Your Campaigns
Video #13 - Growing Your Channel and Aquiring Subscribers
Video #14 - Outsourcing Methods To Help You Grow faster
Video #15 - Create Your One Page Money Site
Video #16 - The Cheap Way To Build Your List With Ads
Video #17 - The Right Way To Optimize Your Ads
Video #18 - How To Analyse The Data From Your Ads
Video #19 - Rince & Repeat + Outro

 

I hope this outline gives you an idea on the way your outline should look like if you decide to create a video training course.

No matter what type of product you’re creating, you have to remember one important thing…

At the end of the day people usually buy an information product to learn something – and as long as your product teaches them what you promised then most people will be happy.

Pack in as much value into your product as you possibly can. Give people good information and try to make it entertaining/fun too.

If you can actually exceed people’s expectations then you will win a lot of fans and many people will buy from you again and again.

Making Sales, The Best Platforms
To Sell Your Products

If you want to get lots of sales then it could be a good idea to launch your new product through one of the instant payment affiliate networks.

The top platforms that have the most affiliates are:

ClickBank.com - If you create a product in any evergreen niche, ClickBank is the surefire way to get hundreds, or even thousands of affiliates to promote your products for you. Most people have that dream of doing a million-dollar product launch on ClickBank, and that's perfectly fine for as long as it's an evergreen niche.

WarriorPlus.com - This one is one of my favorites for internet marketing related products, because most of the affiliates & JV's on WarriorPlus are vendors in that same niche as well. That means that they have huge lists, and thousands of subscribers to promote your products to.

JVZoo.com - Another killer platform that has more featured than JVZoo, and better customer support in my opinion. They have all kinds of features that will help you make more money with your products. The affiliates on JVZoo are internet marketers as well, so you have an unfair advantage here as well.

The great thing about all of them can handle your entire sales process. You should also find that once your product is in the marketplace you start getting affiliate requests will little or no effort, although of course it’s always helpful to be proactive and actually approach potential affiliates yourself.

How To Win Affiliate Contests
Recruit Affiliates & JV's

If you already have a mailing list then mail them to tell them about your product as soon as you have launched it…

Once you’ve got 25+ sales then you will find that many more affiliates come on board because they can see that your product is already selling.

If you can go a stage further than that and get into the “Product of The Day” then the effect of this will be even greater.

Basically, the more sales you get then the more momentum your product will gain within the marketplaces.

Don’t have a list?

If you’re in the Internet Marketing niche then another good way to do this is by launching your product as a Warrior Special Offer (WSO) on the Warrior Forum.

It will cost you $40 to do this but it can be well worth it and generate you plenty of sales.

Increase AOV (Average Order Value) With Upsells & Downsells

It’s a good idea to offer people more than one product.

Why? Quite simply you’ll make MUCH more money!

As we mentioned before, the more products you offer in your sales funnel, the more money you will make.

Remember that rookies focus on front-end sales, million-dollar businesses focus on back-end sales! (Would you like fries with that?)

For example, you might have a front-end product for $7 on which you offer affiliates 75% commission, and then have a $17 product as your back-end offer.

The back-end product (upsell) could simply offer additional or related information, or it could be your membership site or even something like personal coaching.

The Most Valuable Asset In Any
Business, Your BUYERS List!

The last thing I would say is that you want to create yourself a buyers list.

(Both WarriorPlus and JVZoo have an inbuilt system that works with your autoresponder to allow you to do this.)

Once people are on your buyers list then you can sell to them again and again – and because they are proven BUYERS then such a list will be much more valuable to you than a freebie seekers list.

This is the reason I always price the front-end of my client's products at $4.95 with 100% affiliate commissions.

That way they are building a buyers list – and the more affiliates they have on board, the bigger a list they will build.

They will also make money on the back-end product(s) because they will typically only offer 50% commissions to affiliates.

Once they have a buyers list, they no longer need to launch more products to the market ever again. Each and every person on that list is a proven buyer, so doing internal launches to that list is the ideal way to profit from it.

In addition, they can promote any affiliate offer they like to that list and make a bunch of sales with one short email that takes less than 10 minutes to write.

That's how you win cars and cool gadgets in affiliate contests, and get on top of the leader-boards! In that stage you will no longer worry about money ever again.

Every single affiliate & JV partner will want to promote your products, sell your stuff, and get your business in-front of his own customers.

The Sneaky Way To Start Your Own Information
Product Empire Without Lifting A Finger!

I hope I have shown you in this post that creating and selling information products is a great business to get into.

If you want to get into the info product business but you don't have the time or skills to create your own products using the step-by-step action plan I gave you, I got you covered!

Every couple of months when I have some free time from my own businesses, I take on a handful of clients and help them build their information empire.

Actually, I don't help them do it, I actually build their entire information based business for them.

First, we'll talk about the niche options.

I've created products in dozens of niches for my guru clients, so I'm okay with almost any niche for as long as it's not sex related.

Internet marketing, dating, gardening, golf, acne, cellulite, and many others are perfectly fine.

I'll help you choose the niche that's best for you, and then we'll move on to choosing a brand name for your new business.

Once we have the perfect name for your business I'll personally create the outline for your products.

Upon your approval, I'll move on to creating the actual products for you to sell as your own and keep 100% of the profits in your pocket.

Assuming it's an internet marketing related product, you'll get video courses. If it's an evergreen niche we'll use eBooks instead.

Here's What You Get For 50% OFF Right
Now For A One Time Fee of $4,997!

Front-end Product - Over 25 hot training videos with an amazing intro to impress your clients. In most cases, recording is done live on the web, and in other cases the training is presented in Powerpoint. Videos are divided into five separate modules usually for easier navigation.

Back-end Product - The back-end is where your business really makes more money. I'll create a special VIP section where your clients can learn advanced techniques that are directly related to the front-end product.

Sales Videos - I'll create a 10-11 minute sales video for the front-end product, and another 5-6 minute sales video for your back-end product. After purchasing the main product, a buyer will be immediately presented with your back-end offer to increase your profits from every single customer.

Voice-over - You'll get a full-length, engaging, action asking voice-over for the whole sales funnel. I'll personally make sure that the voice-over is clear, clean, and consistent all over the sales funnel.

3 Squeeze Pages - Build your list the easy way! I'll create not one, but 3 high converting squeeze pages for you to split test. Even a fool can find the highest converting squeeze page and build his list quickly & effortlessly.

Autoresponder Messages - We're not leaving a single cent on the table! I'll write and setup your autoresponders for you on the autoresponder of your choice. I specialize in writing profit-pulling autoresponders for over a decade so expect your subscribers to TAKE ACTION AND BUY.

Beautiful Members Area - I'll design a clean and simple to navigate members area for your customers to download and watch their stuff. After a purchase, the user creates an account and get's instant access to the members area via email with a username & password.

KILLER Guru Design & Logo - All branded with your name on it! I'll personally use Photoshop to create an amazing design for your sales funnel. You never get a second chance to make a first impression, so we want to make sure that it's a kick ass design. If you don't want your name on it all simply let me know!

Member Welcome Video - Live actor will welcome your members with a special thank you message, and point them to their training in a nice and exciting way. Making your customer feel important has a HUGE impact on their future purchases from you.

Bonuses For Members - The most important thing for me is to make sure that you over-deliver, and your customers are happy with their purchase like never before. That's why I'm adding free training for your members free of charge, you're not paying a dime extra for this. This also lowers the refund rate dramatically!

Affiliate Center - You'll get a great looking affiliate center that includes any kind of marketing tool that your affiliates may need to promote your website. Articles, blog reviews, email swipes, banner ads, e-covers, and more! I�m going to approve your products on the largest affiliate network in the world� More than 100,000 active affiliates are waiting to get their hands on your new product!

Legal Pages - If you're worried about legal stuff... Don't be, because I got you covered! You get all the legal pages so that you're fully backed up with disclaimers, terms of service, privacy policy, and more.

Full Product Approval - If you choose to go with ClickBank (the largest affiliate network for information products in the world) I'll personally go through the approval process for you, make revisions, edit the copy, fix the sales funnel, everything is included. When I'm done with you you'll be ready to send traffic and make sales.

90 Day Support - The last thing that I want to do is leave you in the dark like others, with unanswered questions. I'll be by your side for 90 days, answering your questions, giving you tips, and helping you every step of the way. You'll have my Skype and I'll be ready to answer your questions, usually within minutes.

Total Value - $10,224

*** 50% OFF! ONLY $4,997 ***

Imagine, instead of struggling for years to figure out:

* How to create your own products
* How to create a powerful brand
* How to write high converting sales copy
* How to craft an autoresponder sequence
* How to build highly effective landing pages
* How to create sales videos that convert
* How to setup a full-blown members area
* How to accept payments from people who purchase
* How to get accepted & approved on affiliate networks

I'll simply do it all for you so you could start earning cold-hard cash by selling your own products without wasting years in trial & error like I did, and without all the technical stuff...

All from the comfort of your own home, in your spare time.

I'll also help you get your products up for sale on an affiliate network that currently has over 100,000 active affiliates who are eagerly waiting for new products to launch the market so they could blast an email to their list and make more money.

The only thing that you have to do is to setup a Paypal/ClickBank/JVZoo/WarriorPlus account so you could get paid by people who purchase your products, that's literally all you have to do on your part.

Here's How Your Information Based
Business Visually Looks Like...

I'm going to take 60 days out of my busy schedule to create this entire internet business for you.

A business that not only makes sales on autopilot, but also turns you into a successful internet marketer & highly paid expert.

This Program Gives You An Unfair
Advantage, Here's Why...

If you're one of the lucky few who secure their spot, I'll let you hire my entire team and have them create your information based business for you.

They will do it all for you, so luckily for you...

- You won't have to deal with dozens of freelancers

- You won't have to be an expert to create the products

- You won't have to be tech savvy to setup everything

Because they have the knowledge and expertise to create the entire sales funnel for you, including the products.

I've been in this business for over a decade and made millions of dollars online, and I'll be managing this project for you as well.

In less than 60 days from this very moment, you will have a full-blown internet business without lifting a finger. It's a rare opportunity that I'm not sure if you'll ever see again if you don't get on board right now.

Some Testimonials To Show You
That This Program Really Is Life Changing...

After YEARS of wasting my time with get rich quick schemes, I finally decided that enough was enough. I took the risk and invested in Mike's program, and BOY, it's probably the best decisions I've ever made in my entire life, seriously.

Mike help me build a powerful brand, and a monster sales funnel that I now use to build my list and make sales.

In less than 4 months the investment in Mike's program has turned into a $24,476 per month, yes, PER MONTH. So was it worth the $4,997 investment I had to make in the program? LOL, it's a no-brainer.

Mike, thanks from the bottom of my heart for everything you've done for me and my family, I hope that you have another slot open to create my next income stream!

David Benson
David Benson New York

I wanted to take a few minutes to explain to how thankful I am that I got one of the 5 spots Mike had available the last time he made this offer. I have been doing internet marketing for 7 years and finally got to a point that I was ready to create my own product. It was a very humbling experience because I had to admit to myself I did not have all the skills needed to do this on my own (The right way).

A friend introduced me to Mike and we had a few discussions via skype and email. At first I was skeptical because I had never worked with Mike before, but the testimonials were so good I had to give it a try.

Several THOUSAND DOLLARS in PROFIT (AND COUNTING) later I am already making plans to work with Mike on another course. Literally, the DAY the course was put on Clickbank, I had a ton of affiliates promoting the product, there were YouTube videos and article reviews floating all of the internet.

Half of the work was already done for me. I had not spent a dime on promotion. The affiliates were doing all the work for me. This program and the profits I have been able to generate as a result has been LIFE CHANGING!

It does not matter if you are experienced or a Newbie reading this. If you are wondering if this opportunity will work for you too? Absolutely! You could literally not even know what the words internet marketing mean and have Mike develop a course for you that will put your competitors to shame. Mike is going to take you by the hand and literally Do Everything For You! All you need to do is sit back and wait for the money to come rolling in.

This is literally a once in a lifetime opportunity. If you have been struggling to make money online and you read this WSO and do NOT take action then you can not blame anyone but yourself.

Lenny
-CPA Affiliate Success

Lenny Rowell
Lenny Rowell CPA Affiliate Success, Tube Rank Explosion

Mike knows what he is doing. If you want to be making a full time income online and living the life of your dreams. Grab this offer NOW!

Don't be sitting in the same spot in a month wishing that you would of grabbed one of the five spots while you watch the five people that were smart enough to grab this offer live the life of their dreams. Mike is a stand up guy and this offer is insanely valuable.
Get NOW.

This is 100% unsolicited.

Jeremy Jivens
Jeremy Jivens Fearless Profits LLC

I am a newbie to internet marketing and have been scammed several times for thousands of dollars in regards to product creation and to boot never received the products at all. Then I found Mike and what an eye opening experience this was.

I reached out to Mike via email to let him know what who I was and what I was looking to accomplish. Within minutes I received a response and was very pleased with his honesty and willingness to guide me in the right direction. Mike was very helpful even when I asked the silly newbie questions! If you are on the fence at all about the cost or the quality don't be. I was absolutely blown away with the high quality product that was produced for me. This will be the best decision you ever made! I myself am looking forward to working again with Mike in the very near future.

Jenny Freeman
Jenny Freeman

If anyone is looking for a Product Creator then I would wholeheartedly recommend Mike Hersh! My company approached him looking for one full product creation, and one reworking of an old product that we were looking to breath some life back into. Myself and my business partner had been burned previously when working with so called product creators using the usual places and freelancers who delivered rehashed content, badly worded, poorly presented, and their communication with us was awful to boot. Usual story online and we've all been there, but boy do I hate being ripped off!!

We were initially skeptical about ploughing yet more money into something without knowing what our end result would be. Mike is certainly not offering a cheap service here, and this is certainly not a quick fix, or instant money making scheme.

After seeing some samples, we decided to take the plunge / risk and even though this service was more expensive (sorry Mike LOL) than we thought it would be... boy are we happy with the result!!!

In retrospect we've wasted so much money trying to do things cheaply that we feel a bit stupid for not doing things 'properly' the first time round. You live and learn! The old cliche rings true people... you get what you pay for. As others have said, Mike is without a doubt THE best, or at the very least one of the very best product creators online. He over-delivered both in content, research, product niche suggestion and communication, making sure that we were happy all the way through the project.

Will I use Mike again? Well....of course. We are now looking and our next two projects. Can't speak highly enough of Mike and this service. Thanks for everything Mike!
Paul - Niche Republic LLC

Paul Brown
Paul Brown Niche Republic LLC

I've hired Mike to create my ClickBank product couple of months ago, and boy what a smart decision that was! Mike is a product creation master, I know this first hand. I was extremely skeptical at first, but looking back couple of months later, I know that he's the only one that really changed my internet career. The product he created for me has generated $72,000 in the first 23 days of going live (he says it's not typical lol). That's 14.6 times the amount I've invested in Mike's program or in other words, 1340% ROI in 23 days.

I recommend anyone who wants to take his online business to the next level and stop jumping from on thing to another to join Mike's done-for-you program. Even though it might seem expensive at first, the income this business generates with almost no work on my side (not even support) have been life changing for me, and I'm sure it'll be life changing for you as well.

Don't think twice, it's worth every penny. After all, if you do what you're supposed to do (don't be lazy!), this business is guaranteed to generate waaaaaaaaaaay more that you invest in creating it. Mike is charging a ridiculous price for this, so give this program a shot you won't be sorry. Thanks Mike of everything you have done for me so far, and keep doing every single day.

We're already working on the next product, which is obviously going to be BAD ASS because now I can invest more than I could when I first found this offer, all credit goes to Mike 🙂

Rafael Lynch
Rafael Lynch Personal Trainer & Coach

This is an unsolicited review that is truly long overdue. I bought one of Mike's $5,000 done-for-you funnel packages awhile back and honestly, I am really hesitant to leave this review because I don't want Mike to get too busy for me.

But... You gotta give credit where it's due. It's really hard to explain how much Mike's product over-delivers. I mean, I really tried. Literally. I tried typing everything out that helped me make a ton more money but I realized it was just going to take way too long to cover everything.

So instead, let me just say this: This isn't some push button system that will get you rich but if you recognize what this is and how you can make money from it, this is easily one of the highest quality done-for-you funnels out there that you can buy.

Mike was a pleasure and very easy to work with - And I hope to do business with him again in the foreseeable future.

Dan Cheong

Dan Cheong
Dan Cheong Ranking Profits LLC

When it comes to good mentoring, coaching and product creation at its finest and I quote, Mike Hersh is your man anytime any day. This guy can take a complete newbie and turn him into a money maker in just months.

This I speak from personal experience cause Mike has helped me transform my business many times over. The knowledge that comes out of him is unmatched, Don't know how he knows all this ninja stuffs. He never seize to amaze me, No wonder why all his students are now making thousands of dollars online with their own online businesses.

Guys if you want a man that you can rely on, someone that can take you from zero to complete success in a short period of time, then look no further cause Mike is your man.

Working on a new project with him now and I'm so excited. This would hard another stream of income to my portfolio cause you know the saying, The more the merrier.

Thanks Mike for all you've done for me. I know you didn't ask me to drop a review for you but thought I should as my own little way of saying thank you for your help.

John Smart
John Smart Webinar Profit Millionaire

Mike is amazing and has an absolute, 100% command of what's making money online. Partially because he's a sales funnel ninja and copywriting genius, and partially because he's got access to all the brightest minds in IM.

And like him, I've absolutely done the e-hermit thing... it SUCKS. We've really speeded that up. Now I'm looking at my monthly and thinking "what island do I want to hang out on next month?"

Seriously. Anything's possible now. But okay, maybe you're still skeptical. I'm just a guy and there aren't any pictures of me on jetskis or anything.

So look around the forum yourself - he has people crawling over each other for a chance to work with him once for this amount, and you're going to get access to this guy's brain for 10% of that. Enough said, really. I encourage anybody with the skills or the will to move to six figures - do whatever it takes to work with Mike, it's one of the best decisions I have ever, ever made.

Micah Medina
Micah Medina Arrive Marketing LLC

Yes, Mike! Create My Information Based
Business For Me For Only $5,997!

FAQ

Will you sell the same product to multiple people?

Can I make suggestions in terms of what the product will cover?

What do I get if I'm lucky enough to work with you?

Can you guarantee that I'll make money?

Can you help with the launch?

Can you teach me how to launch?

Will you create upsells, downsells, one time offers?

What's my part in this deal? What do I have to do to make it work?

What's the turn around time?